Strategy is not about setting goals, but solving problems: identifying a path for company to succeed in an ever-changing environment with global competition and successfully pursuing that path. Strategy is a unique topic in management as it cuts across all specializations from finance and marketing to leadership and innovation.
On this Global Strategy module we examine the choices and actions through which managers can create value for shareholders and improve the competitiveness of their firm. In particular we attend to three interrelated elements of strategic management: leadership and people, competition and business environment, and organization and capabilities. Strategic management requires the analysis of each of these domain areas, the formulation of strategy that is applicable to the situation in all three domains, and coherent implementation efforts that connects to and shapes all three areas.
The course focuses digitalization as an overarching megatrend that continues to drive strategic change in numerous industries. Illustrating the key themes in strategy more generally, we analyze how digitalization shapes competition, required skills of individuals, leadership and management practice, firm capabilities, and the design of organizations. The on-going globalization of business represents another theme covered on the course, touching each of the three domains mentioned above. We discuss challenges how internationalization creates need for agile responses to developments in technology and new business models, the need to balance between the local adaptation and global standardization, and the new opportunities brought by broader range of customers and innovative new ideas in the global marketplace.
Up to 4,5 European credits (ECTS) can be transferred from the Global Strategy program to the Aalto Executive MBA (EMBA) or Aalto MBA program.
Contents and Schedule
May 8-10, 2017
This module should provide participants with both conceptual knowledge of key terminology and frameworks in strategic management as well as develop practical skills in strategic analysis and strategy formulation in a global context. After the course the participants should be able to:
- Understand and use the key concepts and contemporary frameworks in strategic management
- Diagnose firm’s internal capabilities and organization, the competitors, and key changes in the business environmental
- Understand key strategic challenges posed by increasing digitalization and globalization across industries in both manufacturing and services
- Design and assess realistic and effective strategy implementation efforts
- Grasp the main strategic and structural approaches available to multinational corporations
- Understand the limitations of strategic analysis and strategic planning and appreciate the role of experimentation and venturing as strategic tools
Professor Henri Schildt, Aalto University, Finland
Read more about the topic from Aalto Leaders' Insight
The optimizing organization is on its way
The world is also changing around companies operating in the domestic market - strategies have to ‘think’ global. New strategies are often based on data masses and optimization, says Professor Henri Schildt of Aalto University. Read more »