Pricing Decisions Can Truly Make or Break A Company's Bottom Line
Strategic Pricing is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance.
Participants leave the program with a comprehensive understanding of the key parameters and the crucial factors for setting better prices, and with a set of implementable tools and frameworks which can be used to improve the company’s pricing strategy.
Executives and managers in B2B, service and consumer markets who are responsible for the design, evaluating, implementation or communication regarding pricing decisions.
The program is especially beneficial for companies who
- are looking for points of difference through new pricing models,
- are exploring new methods for the introduction of new products or services,
- aim to succeed in measuring and communicating the right value to customers.
Read more about the topic from Aalto Leaders' Insight
Does your pricing match your strategy?
What is the foolproof way to fail in pricing? Prof. Marco Bertini from ESADE explains. Thinkers50 Radar listed him among the world's most influential thinkers. Read more »
Who are the Pricing Power Leaders? – Pricing Power as a Sustainable Competitive Advantage
Times have been tough lately in Europe. A violent financial crisis, high volatility in inflation and exchange rates, increasing competitive pressure... How do companies resist, or even better generate their own organic sustainable and profitable growth? One explanation lies in pricing power. Read more »