General Info

Pricing Decisions Can Truly Make or Break A Company's Bottom Line

Strategic Pricing is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance.

Participants leave the program with a comprehensive understanding of the key parameters and the crucial factors for setting better prices, and with a set of implementable tools and frameworks which can be used to improve the company’s pricing strategy.

Strategic Pricing Quick Facts

Apply by April 23, 2018
May 28-30, 2018

The program fee is € 3,900 (+ VAT).
A reduced Early-Bird fee of €3,500 (+ VAT) is granted for registrations before February 28, 2018.

Please keep me updated on the program


Executives and managers in B2B, service and consumer markets who are responsible for the design, evaluating, implementation or communication regarding pricing decisions.

The program is especially beneficial for companies who

  • are looking for points of difference through new pricing models,
  • are exploring new methods for the introduction of new products or services,
  • aim to succeed in measuring and communicating the right value to customers.


Program Benefits

  • Gain a strategic and holistic view on pricing and improve the quality of your company’s pricing processes and how to create value through various pricing strategies.
  • Understand the drivers and impact of pricing power, psychological pricing and identify the best arguments to defend the value of a product or service with confidence.
  • Learn how to use pricing effectively to improve your competitive position and respond sensibly to competition.
  • Improve your pricing and revenue initiative by accelerated learning by doing experiences creating on the spot changes.
  • Gain the know-how to successfully introduce new products and services, while being able to sustain growth.
  • Identify opportunities for price customization and maximize the value from various customer segment perspectives.
  • Address the constraints that shape a comprehensive monetization strategy.
  • Distinguish the varying roles that price can play in a market.
  • Integrate monetization policies within the marketing mix.
  • Design a revenue model that complements the broader objectives of the organization.
  • Determine the proper role of costs, competitors and customers in setting the “right” price, avoiding passive pricing mistakes.
  • Respond sensibly to competition and the forces of commoditization.
  • Design smart sales promotion campaigns that boost sales without eroding brand equity.
  • Identify opportunities for price customization that are palatable to customers.
  • Understand how to track, quantify and communicate value.

Read more about the topic from Aalto Leaders' Insight

Does your pricing match your strategy?

What is the foolproof way to fail in pricing? Prof. Marco Bertini from ESADE explains. Thinkers50 Radar listed him among the world's most influential thinkers. Read more »

Who are the Pricing Power Leaders? – Pricing Power as a Sustainable Competitive Advantage

Times have been tough lately in Europe. A violent financial crisis, high volatility in inflation and exchange rates, increasing competitive pressure... How do companies resist, or even better generate their own organic sustainable and profitable growth? One explanation lies in pricing power. Read more »

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