General Info

Pricing Decisions Can Truly Make or Break A Company's Bottom Line

Strategic Pricing is an executive program that looks at pricing from a strategic management perspective. The program proposes alternative approaches that lead to better pricing decisions with a direct impact on a company’s financial performance.

Participants will leave the program with a better understanding of the key parameters and the crucial factors for setting better prices, and with a set of clear tools and frameworks which can be easily implemented to improve the company’s pricing strategy.

Strategic Pricing Quick Facts

To be announced
Please keep me updated on the program


Executives and managers in business-to-business, service and consumer markets who design, evaluate, implement or communicate pricing decisions

The program will be particularly valuable for companies who

  • are looking for points of difference through new pricing models,
  • want to introduce new products or
  • wish to succeed in measuring and communicating the right value to customers.


Program Benefits

  • Gain a strategic and holistic view on pricing
  • Understand the drivers and impact of pricing power
  • Identify opportunities for price customization and maximize the value from customer segments
  • Learn how to capture and communicate value through different pricing strategies
  • Accelerate your pricing and revenue improvement initiative in a learning by doing experience
  • Learn how to use pricing effectively to continuously improve your competitive position
  • Know how to successfully introduce new products and services to sustain growth
  • Learn how to respond intelligently to competition while acknowledging different pricing models
  • Improve the quality of your company’s pricing processes

Read more about the topic from Aalto Leaders' Insight

Does your pricing match your strategy?

What is the foolproof way to fail in pricing? Prof. Marco Bertini from ESADE explains. Thinkers50 Radar listed him among the world's most influential thinkers. Read more »

Who are the Pricing Power Leaders? – Pricing Power as a Sustainable Competitive Advantage

Times have been tough lately in Europe. A violent financial crisis, high volatility in inflation and exchange rates, increasing competitive pressure... How do companies resist, or even better generate their own organic sustainable and profitable growth? One explanation lies in pricing power. Read more »

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Jaakko Kotila

Program Manager
+358 10 837 3734

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Best regards,
Jaakko Kotila