Pricing Decisions Can Truly Make or Break A Company's Bottom Line
Strategic Pricing is an executive program that looks at pricing from a strategic management perspective. The program proposes alternative approaches that lead to better pricing decisions with a direct impact on a company’s financial performance.
Participants will leave the program with a better understanding of the key parameters and the crucial factors for setting better prices, and with a set of clear tools and frameworks which can be easily implemented to improve the company’s pricing strategy.
Executives and managers in business-to-business, service and consumer markets who design, evaluate, implement or communicate pricing decisions
The program will be particularly valuable for companies who
- are looking for points of difference through new pricing models,
- want to introduce new products or
- wish to succeed in measuring and communicating the right value to customers.
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