The world is also changing around companies operating in the domestic market - strategies have to ‘think’ global. New strategies are often based on data masses and optimization, says Professor Henri Schildt of Aalto University.
“In many companies, pricing is an area where the level of sophistication does not match the importance of the topic,” says Marco Bertini, Associate Professor and Head of the marketing department at ESADE.
Dr. Adam Gordon writes about strategic foresight and how to do it. There is a whole toolbox of qualitative foresight tools, that range from horizon scanning to systems dynamics to scenario planning, among various options.
Big data was supposed to be the “new oil” and the smartest thing businesses can have. But researchers claim data is not of much help if you don’t know how to use it. Journalist Ville Blåfield examines what type of cultural shift it would take to be smartly data-driven.
Professor Kristiina Mäkelä from Aalto University School of Business gives us her take on managing human resources strategically, outlining the three basic things every organisation should consider while building HR practices and managing human resources.
Too few companies pay enough attention to allocating effectively the internal talent they have. This is true even in the cases where considerable time is spent identifying and recruiting high potential people and the value of talented people is understood within the organization.