Cry for Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos

How can cultural institutions find ways to stay present and relevant in people’s minds and lives during and after the exceptional times?

26.05.2020

The cultural sector, like any other sector, is facing challenges because of social, economic, and technological trends and their impact on customer behavior.
 
Current circumstances due to the COVID have underlined the necessity in finding new ways to reach the audience and new customers. Total closedown has forced us all to find ways to stay present and relevant in people’s minds and lives. It has required immediate reactions to create new services in different formats, like digital media. But how is all this going to serve the business of culture in the long term? What kind of skills will we need to survive?

In this webinar recording Dr. Pekka Mattila, Professor of Practice , Aalto University School of Business, will discuss about the audience and customer connectivity and long-term learnings from the short-term chaos in the cultural sector.

The Business of Culture leadership development program is responding to current challenges all leaders are facing in the cultural industry. The cultural sector, like any other sector, is facing challenges because of social, economic, and technological trends and their impact on customer behavior. It will put even higher pressure on the cultural sector's need for leadership development and organizations to reorganize the business with the latest tools and methods. The usual structures of financing are drastically changing at the latest now. New forms of action must be actively sought. As necessary is to grow the international and both cross-industrial, and professional networks to serve societal challenges and citizens. The program is tailored to answer these needs, and it is now more important than ever.

Currently reading: Aalto Leaders' Insight: Cry for Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos