Privacy Policy
Read the full article About this website, including About Marketing Register
Main points
Purpose for the processing of personal data
The purposes for the processing of personal data include: the management of customer relationships; the realization of the rights and obligations of the customer and the controller; the processing of personal data in accordance with the Personal Data Act with regards to online services; research activities; and, steering the advertising and/or direct marketing of the controller and/or its partners on the basis of personal data via the controller’s media channels and services without disclosing any personal data to an external party.
Content of the register
The register may contain the following information:
- Name
- E-mail address
- Mobile phone number and/or other telephone number
- Name of the organization and position in the organization
- Address of the organization
- Access log
Removal of information
Information can be removed from the register based on a personal request or due to the termination of a customer relationship. Requests for change in register-related matters shall be submitted in writing to the postal address or by e-mail.
The principles how the register is secured
Personal details are kept confidential. The information network and hardware, where the register is located used by the controller and its IT partners, if any, are protected by firewall and other necessary technical measures. The register’s security measures comply with the data security policy of Aalto University.
Those using the register are the staff members of Aalto University Executive Education Ltd, who are committed to observe the rules laid down in the Act on the Openness of Government Activities (621/1999) and elsewhere in Finnish law.
The same processing procedures describe above apply to both manual and electronic data sets.
Marketing automation
Aalto EE websites run a marketing automation system that is used to
- improving general user experience of Aalto EE’s web services, e.g. highlighting services that are of highest importance to the visitor;
- fine-tuning our program finder functionalities;
- creating target segments for direct marketing campaigns, where profiling helps Aalto EE suggest services that meet customer needs.
Aalto EE sets a cookie to learn how visitors consume content in all its digital services. Visitor’s person stays anonymous to Aalto EE until
1. Visitor fills in contact information on some webform
The user's personal information may be linked to the cookie when she reveals her person by filling in a webform, e.g. application/registration, request for information or newsletter subscription. The information given is stored in Aalto EE’s marketing or customer register.
2. Visitor arrives at the website from an email marketing message sent by Aalto EE
The user's personal information may be linked to the cookie when the user arrives at the website via an email marketing message sent by Aalto EE. The sources for e-mail marketing messages are Aalto EE’s marketing or customer register. A user whose cookie is linked to personal data can receive email marketing that is personalized based on her website visitor history.
