Cry for Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos
Companies are seeking growth by reinventing their business models and exploring new markets on a global scale, while forerunners actively strive to establish themselves as the leading builders of future business ecosystems. This calls for a new vision, understanding, and strategic competence.Check the Programs
Webinar on August 25, 2020.
Join us for a thought-provoking discussion with program faculty, Fabian Sepulveda and Robert Strand as they discuss sustainability as a strategic competitive advantage and provide a glimpse into the topics taught and frameworks applied in Strategic Sustainability for Business, a four-day executive education program co-created by Aalto University Executive Education and UC Berkeley Executive Education.
23.04.2020, Tiia Lappalainen
Companies are seeking growth by reinventing their business models and exploring new markets on a global scale, while forerunners actively strive to establish themselves as the leading builders of future business ecosystems. This calls for a new vision, understanding, and strategic competence.
We will help you to develop your knowledge and expertise in terms of creativity, leadership, and strategic innovation. We will provide you with the understanding and tools you need to innovate and lead your business in a digitalized world of networks, to create business models that drive growth and adoption while delivering attractive returns, and to design new solutions that create value for the customer and your business.
All over the world, forward-thinking companies are seeking growth by creating innovative business models, establishing themselves in new markets, and developing new partnering models. Forerunner companies are actively striving to establish themselves as the power players and leading creators of new business ecosystems. In the global market, even smaller niche players can succeed with innovative business models and deep customer insight.
This calls for strategic innovation capabilities, the understanding and competencies required to develop business models and build new value networks in a platform economy, as well as the ability to lead change. Innovation capabilities are of vital importance to ensuring business continuity and keeping jobs in the high-cost countries of the West.
Servitization continues to evolve, changing industry and branch structures."
Servitization continues to evolve, changing industry and branch structures. At the same time, companies and organizations are striving to servitize their businesses, products, and customer processes. Furthermore, companies that once built services around their products now often aim to develop products that can be embedded in their services. The final offerings are frequently produced in complex networks. To succeed in the digitalized world, traditional B2B service providers also need to step up their service productization capabilities and leverage customer insight.
Digitalization has dramatic implications for revenues, profits, and business opportunities. Digital platforms and the platform economy are disruptive transformations, influencing the way companies do business. The digitalization of products and services is shaping traditional business models and blurring boundaries in business, as well as in the public sector.
Most of the world’s most valuable brands are associated with digital platforms."
Most of the world’s most valuable brands are associated with digital platforms. Onetenth of the US labor force participates in a platformmediated “on-demand economy,” “sharing economy,” or “gig economy” in some way or other. The platform economy is less prevalent in Finland, and the country plays a minor role in providing such global consumer platforms. However, Finland has had some success in using platforms and has good leads in emerging industrial platforms. Digital service ecosystems and platforms may provide Finland with an important competitive factor. Finnish companies have the potential to succeed in the platform economy, particularly if they can focus their existing strengths and competencies on industrial digital platforms. Health and wellness, the bio economy, forest economy, and Mobility as a Service are areas where Finnish companies have a competitive advantage in the global market.
In the innovation economy, bringing services and products to the global market and scaling them up is more challenging for many European companies than for their Asian counterparts. In the service and platform economy, even small players have opportunities to grow and succeed on the basis of unique business models. This calls for building competencies in commercialization as part of the innovation process.
In innovation management, organizations are seeking new ways of transforming their practices and processes, and of developing more agile structures. The key is ambidextrity; securing the core business while developing new initiatives and innovating. This calls for exploration and exploitation in both business management and business models.
This requires an understanding of how work and work processes are transformed and the capability to lead and influence people’s attitudes and motivation."
In innovation leadership, the crucial question is how to lead change, enhance creativity, and develop the capacity to deliver change within an organization. This requires an understanding of how work and work processes are transformed and the capability to lead and influence people’s attitudes and motivation. Digital transformation is a major driver of change in organizational cultures and work. To manage such change, it is vital that leaders develop their understanding of the challenges it brings and improve their capabilities to lead people and renew processes and practices.
Innovation practices must evolve to match the need for business renewal. The key factor is to genuinely focus on customer needs and new ways of creating value. Design-led innovation offers valuable insights and methods for achieving this. Design Thinking is a methodology for taking a practical and creative approach to solving business challenges. Design Thinking methods guide companies towards rethinking and reframing problems, and acquiring new insights in idea development.
Design Thinking will help you to enhance your creativity and capability to innovate. Combined with business innovation methodology, Design Thinking forms a powerful and actionable approach to innovation. Such an approach and methodology can be applied to developing products, services, and organizational practices.
Let me help you find the best solutions for you and your company.
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Advanced Management Built Environment Digitalization EntrepreneurshipFinance Human Resource ManagementIndustrial Engineering and Management Innovation and Future Leadership and Strategy Marketing and Sales Project ManagementQuality, Lean and Lean Six SigmaResearch and DevelopmentResponsible BusinessSecurity Service Design and Design ThinkingSocial Welfare and Health Care