Cry for Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos

Event Information

Date: Thursday May 7, 2020
Time: 13:00–14:00 (UTC+3)
Location: Online

Cry for Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos Webinar

The cultural sector, like any other sector, is facing challenges because of social, economic, and technological trends and their impact on customer behavior.

Current circumstances due to the COVID have underlined the necessity in finding new ways to reach the audience and new customers. Total closedown has forced us all to find ways to stay present and relevant in people’s minds and lives. It has required immediate reactions to create new services in different formats, like digital media. But how is all this going to serve the business of culture in the long term? What kind of skills will we need to survive?

Pekka Mattila, Professor of Practice, Aalto University School of Business, will discuss in this webinar about the audience and customer connectivity and long-term learnings from the short-term chaos in the cultural sector.

Audience and Customer Connectivity – Long-term Learnings from the Short-Term Chaos

  • Different responses to the COVID crisis
  • From short game to long play - learnings, and takeaways for the future
  • Harnessing the revenue model by strengthening connectivity

The webinar is free of charge but seats are limited. We will share the webinar recording after the event with all registrees.


Register for the webinar by May 7, 2020 before 12:00 (+3 UTC, Helsinki time). You will get instructions on how to join the webinar in a separate email.


Are you interested in Business of Culture program? Read more from here.

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African, and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.
Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education.

In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behaviour, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales.
Dr. Mattila's consulting and coaching career started in 2003, and his corporate clients comprise over 280 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

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