Make It or Break It with Strategic Pricing - Morning with Pekka Mattila

Event Information

Date: Wednesday April 15, 2020
Time: 09.00–10.00
Location: Online

Make It or Break It with Strategic Pricing - Morning with Pekka Mattila

Pricing decisions can truly make or break a company's bottom line.

In this webinar, Dr. Pekka Mattila, Professor of Practice at the Aalto University School of Business, explains the importance of strategic pricing and how to create value through various pricing strategies and improve the quality of your company's pricing processes. Dr. Mattila will also present a real case on how strategic pricing has brought value to companies.

The webinar is free of charge. We will share the webinar recording after the event with all registrees.


Register for the webinar by April 14, 2020. You will get instructions on how to join the webinar in a separate email.


Interested in the Strategic Pricing program? Read more here.

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African, and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.
Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education.

In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behaviour, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales.
Dr. Mattila's consulting and coaching career started in 2003, and his corporate clients comprise over 280 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

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