"I gained a deeper awareness of the role new disruptive elements are playing in the overall consumer and customer experience.”

Luca Cardani
Head of B2C & Food Service Business, Lantmännen Cerealia AB

Head of B2C & Food Service Business at Lantmännen Cerealia AB Luca Cardani has an extensive background in sales, marketing, and business development. Prior to joining Lantmännen in October 2018, Cardani worked for example as Go To Market Director at Fiskars in Finland, before which he held several executive positions relating to commercial execution at Whirlpool EMEA headquarters.

Cardani recently participated in the Certificate in Digital Business Strategy and Innovation Agility program arranged by Aalto EE in collaboration with the Stanford Center for Professional Development.

“I started the program with high hopes and considerable curiosity,” Cardani explains.

“I have always been involved in innovation processes and activities. I wanted a broader understanding of digital transformation and insights on how new technologies can be brought into more traditional landscapes,” he describes his motivation for participating in the program.

The six-month program includes face-to-face learning at both Stanford campus in Silicon Valley and Aalto EE campus in Helsinki. Online portions of the program contain courses, webinars and keynote talks held by top experts.

Cardani says he was impressed by the competence and experience of the instructors at Stanford, Aalto EE, and in the online modules alike.

The teaching was very practical, full of business relevant examples with direct connections to projects or activities in the actual world."

“The teaching was very practical, full of business relevant examples with direct connections to projects or activities in the actual world. There was also a good balance between instructors from the Nordics and the US. Learning from them gave an interesting parallel between the two realities,” Cardani remarks.

The modules held at Stanford concentrated on innovation and business strategy, while face-to-face days in Helsinki focused on digital transformation. Cardani confirms that teaching at both Stanford and Helsinki provided valuable ideas, which he is now applying in his work at Lantmännen Cerealia AB.

“I gained a deeper awareness of the role new disruptive elements are playing in the overall consumer and customer experience. The program also sparked my curiosity to explore even more digitalization opportunities”, Cardani asserts.

For Cardani, one of the main takeaways from the program was understanding how technologies based on complex concepts and thinking can be translated and transferred in much simpler and effective ways for “non-digital native” businesses.

“I especially enjoyed hearing thought-provoking insights about how to nurture and scale up new opportunities, while simultaneously protecting the core and the mainstream business landscape. The program also showed, for example, how extensively startup and established businesses can benefit from each other,” he mentions. 

The combination of digital and in-person teaching was smart and effective. The teaching was excellent all through the various modules – and the possibility to flex the agenda with the digital modules was extremely helpful."

Cardani enjoyed the mix between online and face-to-face learning and says that he was particularly pleased with the program’s flexibility.

“The combination of digital and in-person teaching was smart and effective. The teaching was excellent all through the various modules – and the possibility to flex the agenda with the digital modules was extremely helpful. My professional calendar was hectic, but the strong support from the organizers and the flexibility of the program enabled me to participate and gain immediate benefits,” he notes. 

Cardani also obtained a strong network of peers during the program, with whom he shared similar ambitions and goals of learning how digital transformation can be leveraged as an innovation engine.

“Straightaway, we had a common ground for sharing practical experiences – going even beyond the content of the lectures – and talking about challenges we face in everyday life. We could easily relate to each other and we learned from each other as a group. It was very beneficial, and gave perspective to everything we learned,” he points out.

Cardani affirms that the program met his high expectations and says that he is pleased to endorse it.

“The teaching was very practical and inspiring, the content was outstanding, and the program offered numerous applicable business benefits. I thoroughly enjoyed the experience and I strongly recommend participating”, Cardani concludes.

Certificate in Digital Business Strategy and Innovation Agility