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Aalto Service Leader

Lead Your Service Business to Innovation and Growth

The Aalto Service Leader program combines insight from the three fields of Aalto University – business, technology, and design – to give you the tools to innovate and lead service business in a digitalized world of networks.  

The program addresses the following critical questions for any company seeking growth through services:

  • How to take a strategic look at the challenge?
    • develop viable and successful business models and take a position in a service value network
  • How to exploit technology strategically?
    • actively create new markets in the platform economy
  • How to leverage you customers?
    • obtain and exploit distinct customer insight to develop front-row service concepts and customer experience
  • How to do it with your people?
    • lead and inspire your people to deliver winning customer experiences

Companies used to build services around a product; today they need to embed the product in their service. The implications of digitalization for revenues, profits and opportunities are dramatic.

In a digital world, leveraging customer experience is crucial for your success. All this calls for inspiring and lucid leadership. Aalto Service Leader will give you the tools and methods to succeed.

Exploit the driving force of digitalization in both B2B and B2C environments. Learn to capture value in services through business model innovation and explore how to leverage customer and stakeholder experience for competitive advantage. And discover ways to lead your organization and coworkers through the transition.

Up to 4.5 European Credits (ECTS) can be transferred from the Aalto Service Leader program to the Aalto Executive MBA or Aalto MBA program.

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Aalto Service Leader Framework


You will acquire methods and tools to design ground-breaking service business models to increase your company’s competitive advantage in a global setting. The program develops leaders who deliver value by developing new – and growing – services and steer high people performance

Learn to develop innovative service business models and strategies
Acquire new knowledge related to creating new markets with digital services
Understand how value is created in service networks and ecosystems
Apply design-based methods to develop winning customer experiences in services
Increase your competence in leading people in transition into a service mindset
Network and learn with other executives and directors dealing with similar challenges


This program is targeted for directors and top managers seeking growth from new or existing services in B2B or B2C.

  • Corporate directors responsible for strategic development, innovation, marketing, IT or R&D in service business and industrial services
  • Top management in small and medium-sized companies

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Contents and Schedule

The program takes account of participants' busy schedules and has been designed to offer blended learning and strong penetration in your daily work.

There are four modules: The 2-day kick-off module is followed by two modules that consist of 1.5-day contact sessions. The final module lasts also two full days. Also included are introductory online lectures followed by impactful Echo Team work in your organization.

Program Structure

Pre-module period of 2-3 weeks

Individual preparation, readings and reflection, video lectures, and Echo Team work

Contact sessions

Intensive face-to-face session with instructor and peers, and guest speakers

Post-module period of 2-3 weeks

Reflection, Echo Team work, and optional written post-assignment for MBA path


Program Fee and Registration

Program Fee

The program fee for the Aalto Service Leader program is € 8,500 (+ VAT).

We offer an Early Bird program fee of € 7,500 (+ VAT), valid until June 15, 2018. From June 16, 2018 onwards the fee is € 8,500 (+ VAT).

The Leading Service Design for Improved Customer Experience module is available as stand-alone programs for a fee of € 2,400 (+ VAT).

Please note that the program fee does not include travel expenses or accommodation. VAT is applicable to private persons and Finnish companies.


Register for the program by September 13, 2018.

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