The Business of Culture
Executive Program for Leaders in Arts and Culture
The Business of Culture Program is an executive program for leaders from the arts and culture sector in the Nordic and Baltic regions. The program is tailored to enrich and develop participants’ understanding of how effective leadership, management, and networking can transform their organizations. It equips leaders and executives with strategies and tools to effectively advance their organizations.
The program will draw on the multiple perspectives – innovation, leadership, design, and strategy – of an organization engaging in future processes to explore potential change in arts, culture, and creativity.
“The culture industries are growing fast in the Nordic and Baltic countries, as in the whole of Europe. This industry is creating new jobs while at the same time facing new demands and positive challenges. We need top leaders with top training for these posts. Consequently, we need high profile training for the future game changers.” Susanna Pettersson, Director General at Nationalmuseum
Ever-changing social, economic, and technological trends impact how audiences engage with culture and the arts, and how the industry produces and presents creative work. The need for cooperation with networks and stakeholders and for setting joint targets will increase.
To strengthen the position of culture in society, leaders need skills and competencies to impact beyond their organization and the field itself. This new era calls for new managerial skills and a change in leadership mindsets.
Discover and challenge – Have the privilege to join the first of its kind consortium program across the Nordics and Baltics led by Aalto EE and GUSEE in collaboration with the Nationalmuseum, Sweden.
Analyze and focus – Take the opportunity to explore and think in your own time with the blended format comprising two online courses and nine intense face-to-face days in three countries.
Broaden your horizons – Experience the best and the latest expertise from faculty and experts from the Nordics and Baltics and from internationally acclaimed art and culture programs across the world.
Join the program to build your business acumen and contribute to finding unique ways for art and culture institutions to stay relevant and have a greater impact on society. Meet and network with other leaders and experts and explore new and innovative concepts.
GU School of Executive Education is part of the School of Business, Economics and Law at the University of Gothenburg. The School of Business, Economics and Law is the only triple-crown business school in Sweden – it holds the AMBA, EQUIS and AACSB accreditations.
GUSEE delivers Sweden’s only AMBA-accredited Executive MBA program and custom programs for the private and public sectors. By designing programs to combine academic rigor and lasting practical relevance, GUSEE develops leaders and executives globally.
Nationalmuseum is Sweden’s largest art and design museum, and one of the country’s key institutions for collaboration in its field both in Sweden and abroad.
Nationalmuseum is a government institution that falls within the remit of the Swedish Ministry of Culture. The mission is to preserve the nation’s cultural heritage, provide knowledge and expertise, and promote public access to art. The core focus is on displaying, collecting, preserving and researching.
The program is designed for professionals working in arts and culture organizations in Nordic and Baltic countries. The applicant should be in a leadership position and highly motivated to take their skills to the next level. The program is for dynamic experts who are eager to grow as leaders and are enthusiastic in embracing and living the business of culture. We are seeking both young and seasoned practitioners to stimulate cross-fertilization of ideas, insights, and experience.
In the recent past, the world has changed considerably, and so have art and culture organizations. It is becoming essential for leaders in this sector to have the right knowledge in order to make strategic decisions about how to respond to today’s needs and new ways of working.
Contents and Schedule
The program is divided into three themes. The first starts with a self-development process focusing on increasing self-awareness and strengthening the ability to lead and steer change in the workplace and beyond. The second theme develops business acumen in strategic management and planning and offers tools and frameworks for design thinking and creating an entrepreneurial mindset in the digital era. The third theme focusses on building a culture that supports strategy, effective communication, and audience and community engagement. This last theme ends with a discussion of how arts and culture have the power to convey and inspire societal change.
The program will be delivered through three 3-day modules and two online courses. Module days will include lectures, keynotes, discussions, and workshops. Interactive and reflective tools and methods will be used throughout the program to help thinking and renewal. Discovery visits and mindfulness sessions are used to augment learning. Evenings are reserved for receptions to meet with arts and culture colleagues and network with peers from the program.
An optional coaching element is available to participants.
Nordic networking experience
Modules in Denmark, Finland and Sweden
Intensive face-to-face sessions offering experiental learning and reflective opportunities
Self development process
Growing as a leader with the self-development process, and optional coaching or mentoring processes
Dr. Susanna Pettersson is Director General at Nationalmuseum, Sweden. She is an art historian specializing in museum history and collection studies. Before moving to Stockholm, she worked as Director of the Ateneum Art Museum, Finnish National Gallery.
Dr. Pettersson has worked for more than twenty years in museums. Her posts have included Director of the Finnish Institute in London, Director of the Alvar Aalto Foundation and Museum and Director of Development at the Finnish National Gallery.
She is also Adjunct Professor in Museology at the University of Jyväskylä, Finland, and Associate Professor at the Reinwardt Academy in Amsterdam, the Netherlands.
Dr. Pettersson’s research interests include museum history, collection studies, history of art history as well as 19th -century and modern art, and she publishes widely. Her positions of trust include Board Membership of Aalto University (Finland) and she is also President of the Board of the Finnish Institute in Japan.
Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.
Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education.
In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.
Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behaviour, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales.
Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.
Ben Nothnagel is a Senior Advisor at Aalto University Executive Education and has worked with Aalto EE for more than 20 years. He specializes in developing the leadership skills of executives who are part of ambitious businesses.
Nothnagel's focus is on encouraging individuals and organizations to excel by increasing self-awareness, creating understanding of the individual diversity of performance and results, enhancing influencing-skills and building high-performance leadership teams.
Nothnagel’s current research focus on three main areas: neuro-leadership (practical lessons that leaders can learn from neuro-science), cognitive decision-making and emotional-intelligence.
Nothnagel teaches periodically in Aalto Executive Education Executive MBA programs at various locations in Europe and Asia. He is the owner of Benna Oy and is a Senior Advisor at Aalto EE. He works as a consultant and executive-coach all over the world, including the Nordic-countries, Germany, the United States and Asia. His clients include companies such as ABB, Basware, Cargotec, Danfoss, Daimler, Fazer, Finnair, GE, Hewlett-Packard, HKScan, Michelin, Ruukki, Vaisala and Yahoo.
Nothnagel is an Attorney at Law, Myers-Briggs Certified Interpreter and Certified Emotional-Intelligence Practitioner.
Dr. Tua Björklund is Professor of Practice at the Aalto University and one of the founders of Aalto Design Factory, a multidisciplinary experimentation platform in Aalto University and 22 institutions abroad.
Her research has focused on design expertise and advancing new ideas in organizations, both at Aalto University and at the Center for Design Research at Stanford University. She has a comprehensive, human-centered view on what innovation efforts actually need in order to succeed in organizations.
Dr. Björklund currently leads the development of research activities in the Design Factory Global Network and manages four research projects investigating design thinking in Finland and in Silicon Valley.
Risto Sarvas is professor of Practice and Head of the Information Networks program at Aalto University. Risto has a colourful history overlapping design, business, technology, and society.
The common denominator between these three roles is his endless enthusiasm to figure out how technology and society are intertwined: as a culture, in politics, in business, as well as in everyday life.
His research, teaching, and service design work have received several awards and much popularity.
Risto Sarvas holds a doctorate from Helsinki University of Technology in Media Technology.
David Purdy is Clinical Assistant Professor of Management Communication at New York University Stern School of Business.
Professor Purdy draws on more than 25 years of experience and education in business and the arts to help students, executives and entrepreneurs think and influence more effectively both in person and online. His research in Aesthetic Intelligence draws on the arts and humanities – and insights from neuroscience – to help others connect, communicate, and collaborate effectively.
He received an education degree in music from Temple University and an M.B.A. in Finance from the University of Maryland. He also studied for three years at the Studio Theatre Conservatory (Washington DC) and has studied entrepreneurship best practices through both the JumpStart and FastTrac programs at the Levin Institute.
Program Fee and Registration
Aalto EE and GUSEE are applying for funding from various foundations and organizations on behalf of the participants. The final program fee for participants will be subsidized to approximately 50% of the actual value of the program.
Kindly fill in the pre-application form to be kept updated about the fee and other details of the program.
Please note that the program fee does not include travel and accommodation expenses for the three modules. VAT is applicable.
Register for the program by May 10, 2019.