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Design Thinking for Business Innovation

From Idea to Market – Take your Innovation to the Next Level with Design Thinking

Design Thinking for Business Innovation is an intensive program that will give you the skills to design new solutions that create value for the customer and your business. This 7-day program covers all the critical stages of innovation from idea to sales phase.

You will explore and understand the framework of Design Thinking, see it in action and learn how to practically apply it to business models in your organization.

Design Thinking for Business Innovation is a joint executive program created by Aalto EE and ESADE Business School.

Why Design Thinking?

Design Thinking is a methodology for practical and creative approach to solve business challenges. Design Thinking methods guide towards rethinking and reframing the problems, and acquiring new insights for idea development.

Design Thinking helps you to enhance creativity and capabilities to innovate. Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation. The approach and methodology can be applied to developing products, services and organizational practices.

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The 2017 program received excellent feedback. Participants rated the program overall on average 4.5/5.

The 2017 participants considered the program to provide relevant insights on design thinking for business innovation. They rated relevance of the topics on average 4.6/5.

The Design Thinking for Business Innovation program is held in seven intense days in two countries.

Benefits

By attending the Design Thinking for Business Innovation program you will gain a tool kit of new skills, ready to drive innovation and create value for your business and its customers.

Acquire a set of proven design tools to promote the early stages of innovation: capturing insights, creative thinking, ideation and prototyping
Improve your skills to add value through customer understanding and interaction
Develop skills for innovating in business models: from value creation to value capture and growth
Acquire skills to better lead unique and winning innovation projects
Increase your organization’s innovation capabilities with novel, effective approaches and methods

For Whom?

This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.

Contents and Schedule

The Design Thinking for Business Innovation program will be held in Helsinki, Finland and Barcelona, Spain during an intensive study period on May 23-31, 2018.

The program starts with online module two weeks prior to the event days. This virtual kick-off will get you started with the program content as well as with the project assignment you will be working on during the program. The kick-off module is an integral part of the program, and will require about one working hour per week during the two weeks.

Program Schedule

Program Fee and Registration

Program Fee

We offer an Early Bird program fee of € 6,500 (+ VAT), valid until February 28, 2018. From March 1, 2018 onwards the fee is € 7,200 (+ VAT).

The program fee for Aalto EE and ESADE alumni is € 6,500 (+ VAT).

The program fee includes learning materials, lunches, and coffee breaks during the program days. The fee does not include travel expenses or accommodation. VAT is applicable to private persons and Finnish companies.

Registration

Register for the program by April 23, 2018.

 

Program start