Marketing in a Global Context
Marketing in a Global Context is a three-day core module of the Global Leader program which can also be taken as a stand-alone program. Find out more about Global Leader »
The module provides an overview of developing and implementing a strategy that is driven by global markets. It pays particular attention to the topics of strategic partnerships, digitalized marketing and the metrics for assessing marketing.
The course covers the key concepts and principles of strategy and marketing in a global context, including the premises for competitiveness and the marketing elements (P’s). Particular attention is paid to three topics: strategic partnerships for marketing purposes, digitized marketing and the metrics in assessing marketing.
Up to 4.5 European Credits (EC) can be transferred from the Marketing in a Global Context program to the Aalto Executive MBA (EMBA) or Aalto MBA Programs.
The program is designed to enhance your performance through improved international business and marketing capabilities.
The Marketing in a Global Context program is designed for experienced managers and business leaders who need to understand and interpret financial information in order to manage across functions in a global context.
It is also relevant for experts and specialists who aspire to build competencies and confidence in making strategic decisions.
Contents and Schedule
The main contents of the module are strategy, the global business environment, globalization, competitiveness, marketing strategy and management, differing customer expectations, partnerships, digitized marketing and marketing metrics.
Pre-module Period of 2-3 Weeks
Intensive face-to-face session with instructor and peers
Program Fee and Registration
The program fee for the Marketing in a Global Context 2017 module is € 3,590 (+ VAT).
The program fee for the Global Leader 2017 program (6 modules) is € 13,800 (+ VAT).
The program fee includes learning materials, lunches and coffee breaks during the program days.
Please note that the program fee does not include travel expenses or accommodation. VAT is applicable to private persons and Finnish companies.
Register for the the Marketing in a Global Context program latest four weeks before the module starts.