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Negotiation Skills

Create Successful Outcomes in Commercial Negotiations

In a highly competitive business environment, your ability to create the best possible outcomes in a negotiation setting will determine the success of your business. Regardless of your current role, the best negotiators are able to strategically influence the other players, understand all angles while securing robust agreements and building professional relationships in the process.

This Negotiation Skills program is a practical, hands-on and effective two-day program that provides you with in-depth experience backed by the latest business practices and live case studies to bring your negotiation and persuasion skills to the next level.

You will step out of this program confidently equipped with a psychological advantage in understanding power, interaction dynamics and negotiation strategies and tactics, and ready to influence decision-making.

Max 8 people per program.

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Learn to adapt creatively to any negotiation strategy
Develop skills to close and negotiate deals more profitably
Ennhance the methods and skills you need to effectively execute any negotiation from preparation to closing the deal
Real-life negotiation simulations help you learn to meet challenging negotiation situations
Improve profitability through structured trading rather than price concessions
Develop skills for dealing with emotions in negotiation, handling difficult situations and building trust relationships
Work in harmony with your personal style (change what you do, not who you are)
Gain measurable improvement in individual negotiation skills and organizational competence
Create the terminology and frameworks you need to jointly drive your negotiations


The Negotiation Skills program is designed for commercial negotiators, experienced professionals and strategic decision makers.

For example, senior management, sales and account directors, global business leaders.

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Contents and Schedule

The Negotiation Skills program is a 2-day intensive program.

Before the program you will receive the textbook by Fisher, Ury and Patton: ”Getting to Yes: Negotiating an Agreement without Giving In”. Please use the book as an orientation for the topic and reflect on your own experience. What ideas are useful for you? What could you apply in negotiations with your customers or partners?

Program structure

Pre-module Period of 2-3 Weeks

Individual preparation

Two-day Module

Intensive face-to-face session with instructor and peers

Case exercises

The challenge increases as the program progresses.



Gopal RajGuru

Managing Director, Innovate +Grow
Negotiation, Sales, Innovation and Leadership Trainer and Coach, Switzerland

Gopal RajGuru is a sales, negotiation skills and innovation trainer and coach based in Geneva, Switzerland. His background is primarily in high technology sales, marketing and management. In addition, he lectures on managing and executing sales in an entrepreneurial business-to-business selling environment in the EPFL (École Polytechnique Fédérale à Lausanne) Executive MBA and Masters of Technology program.

Previously, he ran the international expansion of WRQ, the American software company, and settled in the Netherlands to establish the European headquarters. He set up companies in the UK, France, Germany, Sweden, Dubai and Singapore, building a business with a turnover of more than $100 million using a combination of direct key account sales, and channel based sales and fulfillment.

Gopal’s teaching focuses on the presentation and implementation of pragmatic concepts, tools and methods rather than a purely academic approach. As a business leader and consultant, he aims to ensure that the objectives of a project or mandate are achieved – measuring action and accomplishments rather than the volume of paper generated. In his workshops, his goal is not to teach, but to help participants learn.

My experience is that true world-class negotiators are the ones that take the time to prepare in a structured way, execute in a disciplined way, and always review their performance so that they continually improve. Because of this, they consistently create better outcomes.” - Gopal RajGuru

Program Fee and Registration

Program start