Strategic Marketing Management
Strategic Marketing Management is a three-day module in the Global Leader program and can also be taken as a stand-alone program.
The Strategic Marketing Management program provides an overview of developing and implementing a strategy that is driven by global markets. The overall purpose of the program is to develop understanding of the discipline and dynamics of marketing, and to equip the participants with the fundamental skills and tools for effective marketing planning, decision-making, and assessment.
The program examines global marketing management from multiple perspectives to help us better address and structure an intriguing and complex issue.
The Strategic Marketing Management program is designed to enhance your performance through improved business and marketing capabilities in a global context.
Strategic Marketing Management is designed for experienced managers and business leaders who need to build and implement their marketing strategy in a global context.
It is also relevant for experts and specialists who aspire to build competencies and confidence in making strategic decisions.
Contents and Schedule
Pre-module period of 2–3 weeks
Intensive contact learning session with instructor and peers
We will cover the key concepts of marketing, practical tools, and frameworks for analyzing the market and its dynamics, for marketing planning and decision-making, for tracking and assessing marketing performance, and for applying marketing thinking in a general management role.
Moreover, we will learn from sharing insights into developing organizational capabilities in strategic marketing excellence, while also ensuring personal development as a marketer and marketing-minded executive.
The program contains a written pre-assignment and a take-home assignment. The program is worth 4.5 ECTS credits.
Instructor: Pekka Mattila, Professor of Practice, Aalto University School of Business
Program Fee and Registration
The fee for the Strategic Marketing Management program is € 4,150 (+ VAT).
Please note that the program fee does not include travel expenses or accommodation. VAT is applicable to private persons and Finnish companies.
Register for the the Strategic Marketing Management program at the latest four weeks before the module starts.
Other Global Leader Modules
You can choose to register for individual stand-alone Global Leader modules or take the the full Global Leader program including all four core modules and two elective modules of your choice.