Strategic Marketing Management
Strategic Marketing Management is a three-day module in the Global Leader program and can also be taken as a stand-alone program.
The Strategic Marketing Management program provides an overview of developing and implementing a strategy that is driven by global markets.
It covers the key concepts and principles of strategy and marketing in a global context, including the premises for competitiveness and the marketing elements (P’s). Particular attention is paid to the three topics: strategic partnerships for marketing purposes, digitalized marketing, and the metrics in assessing marketing.
4.5 ECTS credits can be transferred from the Strategic Marketing Management program to the Aalto Executive MBA or Aalto MBA program.
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Benefits
Strategic Marketing Management is designed to enhance your performance through improved international business and marketing capabilities.
For
Strategic Marketing Management is designed for experienced managers and business leaders who need to build and implement marketing strategy in a global context.
It is also relevant for experts and specialists who aspire to build competencies and confidence in making strategic decisions.
Contents and Schedule
Strategic Marketing Management, September 13–15, 2021
The program provides an overview of developing and implementing a strategy that is driven by global markets. It covers the key concepts and principles of strategy and marketing in a global context, including the premises for competitiveness and the marketing elements (P’s). Particular attention is paid to the three topics: strategic partnerships for marketing purposes, digitalized marketing, and the metrics in assessing marketing.
Objectives:
- Learn the tools and frameworks for analyzing foreign markets, assessing different alternative marketing approaches and operation modes, and planning marketing activities globally
- Enhance your awareness of differences in the foreign market environment and of the suitability of different marketing options and components for different global market environments
- Enhance the impact and quality of your international marketing efforts while being aware of the cost and risk factors involved
Instructor: Pekka Mattila, Professor of Practice, Aalto University, Finland
Program Structure
Pre-module period of 2–3 weeks
Individual preparation
Three-day module
Intensive contact learning session with instructor and peers
Post-module period
Take-home assignment
Program Fee and Registration
Program Fee
The fee for the Strategic Marketing Management program is € 4,150 (+ VAT).
The program fee includes learning materials, lunches, and coffee breaks during the program days.
Please note that the program fee does not include travel expenses or accommodation. VAT is applicable to private persons and Finnish companies.
Registration
Register for the the Strategic Marketing Management latest four weeks before the module starts.
Other Global Leader Modules
You can choose to register for individual stand-alone Global Leader modules or take the the full Global Leader program including all four core modules and the two elective modules of your choice.
